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Business plan for a massage parlor. How to open a massage parlor

Which are in demand at any time: peaceful and military, crisis and during economic recovery. How to open a massage parlor? If previously massage rooms could be opened exclusively at medical institutions, today even permission from the Ministry of Health to open such an establishment is not required (unless we are talking about manual massage). It is enough to familiarize yourself with the requirements, competently draw up a business plan for a massage parlor, select premises, hire good specialists - and you can earn decent income. Statistics have proven that only a third of visitors enter the salon on the advice of doctors. The rest come to have fun, relax, and take care of their figure or face.

How to open a massage parlor: first steps

A new business starts by drawing up a business plan for a massage parlor. They start by outlining the essence of the project. This is also important for inspectors, but, most importantly, putting it on paper will help the entrepreneur understand which salon is more profitable to open and how to organize its work. Massage therapists can provide several types of regular relaxation massage.

A business plan for a massage salon may include spa treatments, exotic techniques (Thai, Japanese, Chinese, etc.). Experienced entrepreneurs say that salons that offer relaxing couples treatments, for example, for husband and wife at the same time, are very popular. The more services the salon provides, the more investments will be required, but they will pay off faster.

What services can the salon offer?

  • Regular (classical) massage.
  • Relaxation techniques.
  • Rejuvenating procedures.
  • Solarium.
  • Romantic programs for two.
  • Cosmetologist services (if licensed).

The types of services depend not only on the desires of the businessman, but also on potential clients. An expensive salon in a residential area or college town will not pay for itself; a simple establishment located in an elite city quarter is unlikely to be in demand. Therefore, in the first section of a massage parlor business plan you should:

  • analysis of the existing services market;
  • analysis of possible locations of the salon;
  • analysis of the specifics of the clientele.

Market analysis

What does it take to open a massage parlor? What preliminary work should be done? Before opening, you should study well how many salons are in the area and what services they provide. You can find information on the Internet, collect information about competitors, or interview salon visitors and neighborhood residents. It has been noticed that people who want to receive a therapeutic (medical) massage do not choose the location of the office, but a specialist.

Those who visit such establishments for cosmetic purposes or just for pleasure usually choose nearby points. The most affluent clients prefer exotic types of massage along with a range of additional services, a fashionable setting, and a romantic atmosphere. Young people often choose procedures for two. Not very rich middle-aged people (especially women) do not chase the situation, wanting to get maximum services at reasonable, not very high prices.

This is why a massage parlor business plan must take into account the location and needs of potential clients. You should immediately think about how high the prices will be and what the massage therapist’s salary will be. The first should not be higher, and the second should not be lower, than those of competitors.

Rent and preparation of premises

When thinking about how to open a massage parlor, you shouldn’t take too many risks. To get started, you can simply rent a room in a clinic, hairdresser or residential building. Only after making sure that the business is profitable can you buy your own premises. Before opening, the office should be prepared. Important: sanitary standards require that there be at least 8-10 square meters per client.

It’s good if it is possible to equip a separate closed office for each master and client. However, today couples massage is becoming more and more in demand, so it will be necessary to arrange rooms for the simultaneous work of two masters. According to SES standards, they should be from 12 square meters. m. The salon provides space for an administrator, changing clothes, a shower room, and a reception area.

The floors, walls, and ceilings of the cabin must be made of modern, easy-to-clean, but poorly flammable materials: these are mandatory conditions for the SES and fire inspection.

Furniture and equipment

A common mistake: when drawing up a business plan for a massage parlor, some entrepreneurs forget to include all the necessary furniture. You will need chairs and sofas for relaxing clients and staff, a table for the administrator, furniture for the pool, shower, and tea room. It’s good if all the furniture is made in the same style: it’s easier to create the desired interior.

If the craftsmen do not have separate offices for work, then they will have to buy portable partitions or screens. It is important to think about the lighting: twilight sets the mood for a romantic wave, relaxes, and it is likely that the client will want to prolong the procedure.

List of the most necessary equipment

The equipment for the massage room will depend on what types of massage will be provided in the room. The minimum set consists of:

  • medical couches (one for each separate room);
  • massage tables;
  • cabinets for storing cosmetics and oils;
  • cabinets for storing towels and linen;
  • cabinets for cleaning equipment (this is a requirement of the sanitary inspection);
  • towels, sheets;
  • cabinets for gowns and staff clothing;
  • wardrobe or hangers for clients.