Kindergarten business plan

By drawing up a detailed business plan for a kindergarten, you can easily implement all its stages and become a successful owner of a private institution.

Capital investments in business: from 213,000 rubles
Payback period for kindergarten: from 10 months

The problem of lack of places in preschool institutions is familiar to every parent.

In addition, the conditions for keeping children there are often far from ideal.

The level of mistrust is reinforced by periodically appearing reports of emergency incidents in kindergartens.

All this makes the idea of ​​opening a private institution, having previously drawn up kindergarten business plan, a relevant and popular thought.

Private kindergartens are an excellent alternative to government agencies and nannies.

The same atmosphere is created there as in a regular kindergarten: the child learns to communicate with others, behave in a group of other people, learns a routine, and masters basic skills.

Often, the organizers of kindergartens are young mothers who did not go to work after the birth of their children, but directed their energy in a different direction.

This is an excellent option, because they are especially knowledgeable about the needs of small children, and your child will receive a special attentive approach.

However, you should not be under the illusion that opening a private garden in the current conditions of economic instability is a great idea.

Let's pay attention to the statistics of how many Russians choose state institutions, how many private ones and how many of them are ready to send their children to sections and clubs:

Preparation of documents for opening a kindergarten

To open a kindergarten, an entrepreneur must register an LLC or individual entrepreneur.

In this case, you must indicate the relevant type of activity.

To register a legal entity, the organizer will have to wait about a month.

After this, there will be a series of checks, thanks to which a work license will be obtained.

Thus, it is necessary to leave enough time in reserve before the expected opening of the private garden.

The step-by-step process of obtaining a license should also be outlined in the kindergarten business plan.

This section will act as instructions for the organizer of the case, which will help to act quickly and clearly.

An important step in obtaining permission to operate is finding suitable premises.

It must comply with all sanitary and hygienic work standards, which you can study on the website of the Ministry of Health.

Choosing premises for a private kindergarten

“A business aimed at satisfying someone's needs usually succeeds; a business aimed at making a profit is rarely successful.”
Nicholas Butler

In those standards for the functioning of a kindergarten, compliance with which is mandatory to obtain a permit, the requirements for the premises are spelled out in the smallest detail.

Even the dimensions of the rooms and the width of the door openings are specified in them.

For example, what applies to the bathroom:

• the children's room should have four sets of toilet/sink specifically for children;
• there should also be one sink for employees;
• the adult toilet should be located separately, isolated from the children's toilet;
• the room must have the required number of pots, towels, soap and other things.

Renting in the central area is convenient and prestigious.

But such an arrangement will significantly increase the cost of kindergarten.

Please note that in 99% of cases, to start using the premises you will need to make a substantial investment in its repair and improvement.

The main thing is that it is convenient to get to the chosen premises. Make sure that there are public transport stops nearby and that the entrance for cars is not blocked by anything.

Kindergarten business plan: personnel search

The number of service personnel directly depends on the number of children who will attend the kindergarten.

Consider an example of a group of 20 people.

To meet the needs it is necessary to hire:

• cook;
• nurse;
• nanny;
• teacher (2 people).

It is possible for one person to combine several positions.

But in no case should the quality of work suffer from this.

The employee must have the necessary qualifications, a certificate from a psychiatrist and have a health record with all the necessary stamps.

In addition, at intervals of 3 years, educators must improve their qualification level in special courses.

The diplomas received must testify to this fact.

Compliance with the requirements will be verified by the relevant authorities.

Owners of private gardens should expect the same approach as employees of municipal institutions.

Advertising for kindergarten in a business plan

The first step in advertising a kindergarten is important to take before it opens - creating a website.

It will become the “face” of the garden, so saving on this step is not recommended.

Allocate the required amount in financial planning and contact a specialized company.

A qualitative approach is what is necessary for other details of the advertising image.

Pay a designer to create your branding and logo.

You will use these materials not only for the website and design of the kindergarten, but also in promotional products.

Start with online promotion, free local newspapers.

Place ads in places where your target audience potentially gathers - children's stores, sections and clubs, playgrounds.

If you do everything correctly, word of mouth will gradually start.

For such institutions, a method such as an open door works well.

Organize them every weekend after opening, demonstrate clear advantages over government agencies and can attract additional customers.

Financial section of a kindergarten business plan

The financial section is one of the most important chapters in a kindergarten business plan.

Thanks to calculations, the entrepreneur receives accurate information about how much money will be needed to implement the idea.

These indicators are also important for obtaining investments or loan funds from sponsors.

Business plan for financing the opening of a kindergarten

Business plan for financing the development of a kindergarten

Before reaching the payback point, all expenses for maintaining the garden and developing the business must be compensated from the reserve - the entrepreneur’s own funds or credit money.

This must be taken into account and included in the plan at the business planning stage.

Otherwise, a common mistake may occur: a company opens and develops successfully, but after six months or a year the payback point has still not been reached, and the entrepreneur has no more money left for development.

What amounts are we talking about?

Payback period for a kindergarten business plan

The payback period for a kindergarten must be calculated in the business plan.

To do this, they use competitor analysis and calculation of existing indicators.

In these formulas, much will depend on the number of children the kindergarten will accept.

Of course, a large group of children (for example, twenty people) in a small kindergarten will allow the investment to recoup quickly.

According to average statistics, this will happen after 10-12 months of work.

To increase income and speed up payback, entrepreneurs are introducing additional services for parents (for example, various clubs, excursions for children).

You can also try to enlist support from the state.

We offer you to watch a video example of how it can be designed

private kindergarten:

Risks in a kindergarten business plan

The business plan must have a section that addresses potential risks.

An entrepreneur needs this to be more confident and have some guidance in case of unpleasant situations.

And also for investors and banks, who will consider this a sign of a serious entrepreneur who is planning his steps ahead.

It is necessary not only to list risk options, but also to consider options for preventing these problems and solving them.

Among the risks in a kindergarten business plan there may be the following options:

• few clients - this is the most serious problem that the organizer of a kindergarten may face at the very starting stage of the business;
• high level of competition;
• the possibility of termination of the contract by the lessor at the most inopportune moment;
• responsibility for the health and life of the “wards”.

The last point is the most serious.

After all, if something happens to someone else’s child in your kindergarten, it will not just worsen the reputation of the institution.

And it will lead to administrative or criminal liability!

Create kindergarten business plan necessary even if the path to realizing your plan is clear to you step by step.

In addition to material for potential investors and lenders, this document will help calculate all financial movements in advance.

This is very important to correct the course of development in time and direct your small business to great success!

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